devalue
To make something seem less important or less valuable.
To devalue something means to reduce its worth or importance, either literally or in how people think about it. When a country devalues its currency, it officially lowers what that money is worth compared to other countries' money. When you devalue someone's accomplishment, you treat it as less impressive or meaningful than it really is.
The word often appears when something loses value that it should keep. If a teacher devalues your effort by ignoring how hard you worked on a project, they're treating your work as less important than it deserves. If someone constantly devalues their friend's ideas by dismissing them without listening, they're damaging both the friendship and their friend's confidence.
You can also devalue things accidentally. Complaining constantly about small problems can devalue real concerns, making people take you less seriously when something truly matters. Handing out trophies for everything can devalue genuine achievement by making all accomplishments seem equally unimportant.
The opposite of devaluing something is recognizing its true worth. When you acknowledge someone's hard work, celebrate a friend's success, or treat important things with proper respect, you're refusing to devalue what matters.