sincere
Truly meaning what you say or feel, not pretending.
Sincere means genuinely meaning what you say or do, without pretending or trying to manipulate others. When you give someone a sincere compliment, you truly mean it because you believe it, not because you want something in return or feel obligated.
A sincere apology comes from actually feeling sorry and wanting to make things right, not from just wanting to avoid punishment. When your friend asks if you like their drawing and you say yes, you're being sincere if you really do like it, but insincere if you're just being polite while secretly thinking it isn't very good.
You can often tell when someone is sincere by how they act. Sincere people don't say one thing to your face and another behind your back. Their words match their feelings and their actions match their words. If someone makes you a sincere promise, you can trust they'll actually try to keep it.
The opposite of sincere is insincere or fake. Someone might make insincere compliments to butter up a teacher, or offer insincere sympathy without really caring about your problem. Sincerity is the quality of being sincere, and people value it because it means they can trust what you say and who you really are.