sincerity
Honesty in what you really think, feel, and say.
Sincerity means genuineness in what you say and do. When you're sincere, your words match what you actually think and feel. A sincere apology comes from real regret, not just from wanting to avoid trouble. A sincere compliment reflects what you truly admire, not what you think someone wants to hear.
You can usually sense the difference between sincerity and fakeness. When your friend says with sincerity that they're sorry for breaking your pencil, you can tell they mean it. When someone mumbles “sorry” while rolling their eyes, that's not sincere.
Being sincere doesn't mean blurting out every thought that crosses your mind. You can be both sincere and kind, sincere and tactful. Sincerity means that when you do speak, your words represent what you genuinely believe and feel.