To woo someone means to try to win their affection, support, or favor through persistent effort and attention. Historically, the word described how someone might court a romantic partner, showing up with flowers, writing letters, and demonstrating their good qualities over time. A suitor would woo the person they hoped to marry.

Today, the word has broader uses. Politicians woo voters by visiting towns, listening to concerns, and making persuasive speeches. Companies woo customers by offering special deals and excellent service. A student council candidate might woo classmates by promising better lunch options and more field trips. In each case, wooing involves effort to appeal to someone and convince them you're worth choosing.

The word suggests charm and persistence rather than demands or tricks. People usually don't say you woo someone by being pushy or dishonest. Wooing means showing your best self consistently, whether you're trying to win a friendship, earn someone's trust, or convince them to support your idea. When you successfully woo someone, they choose you because you've genuinely won them over.